Persevering with his observe report of being a powerhouse within the world design business, James Sommerville is setting a model new customary for the way creatives collaborate by a mannequin which he introduces as “on demand distributed design.” The method goals to flip the normal century previous mannequin carried out by brick-and-mortar design businesses by serving to creatives join and collaborate with each other on a worldwide scale. That is solely the tip of the iceberg for the seasoned business skilled, as he predicts exponential development for his world design neighborhood, Identified Unknown.
James Sommerville has at all times had a fame for change within the world design house. In 2013, he grew to become the lead designer behind a few of the most iconic model identities and world campaigns of The Coca-Cola Firm, the place he served because the Vice President of Global Design. A lot of the advertising success of Coca-Cola might be attributed to his management as he discovered revolutionary design options for the worldwide model introducing the notion of design considering and an entrepreneurial spirit at a serious firm.
Former Chief Advertising Officer of The Coca-Cola firm praised James Sommerville by saying, “James represents a ‘before and after’ in the history of The Coca-Cola Company.” He led the visible articulation for the 5 yr world model marketing campaign ‘TASTE THE FEELING’ launched in 2016 that redefined Coca-Cola’s highly effective picture in over 200 markets. His creativity additionally paved the way in which for rebrands throughout many on the corporate’s billion greenback manufacturers such because the Coca-Cola Trademark, Sprite, Fanta, Minute Maid, Fairlife, Powerade, and lots of others below its huge portfolio.
As a young person, James Sommerville noticed firsthand the Nineteen Eighties excessive unemployment of design college graduates in the UK. On the age of 19, he firmly determined that the one strategy to succeed was to determine his personal enterprise. He couldn’t discover a job, so he contacted The Prince’s Belief charity in 1986 based by His Royal Highness Prince Charles, the place he and his artwork faculty good friend utilized for a start-up grant.
He obtained £2,000 seed funding to start out a small graphic design firm in April, 1986. The company was established in his grandmother’s attic bed room in Huddersfield, West Yorkshire, United Kingdom. The design company was aptly referred to as “ATTIK.”
For over 25 years, ATTIK grew to have workplaces in Leeds, London, New York, San Francisco, Los Angeles, and Sydney with over 250 employees members. Finally, James Sommerville bought ATTIK to Dentsu Promoting in Japan in 2007. He remained with Dentsu in a management inventive company function till 2013.
His storied profession is one that's crammed with distinctive views and experiences. Firstly, James has firsthand expertise as an entrepreneur, rising his personal inventive company from the bottom up, constructing and increasing throughout a number of markets, and exiting to a worldwide company. James Sommerville additionally has company expertise because the design chief at one of many world’s most outstanding and iconic manufacturers.
Lastly, James Sommerville is in the present day experiencing being a tech start-up Founder, reinventing the normal brick and mortar company mannequin with on-demand platform considering to supply the perfect inventive expertise on the earth wherever they could be, constructing a monetized market across the idea.
He has tirelessly devoted his time to the inventive business and selling British design and creativity on a worldwide scale. His efforts have been enormously acknowledged by the British royalty as he had the chance to keynote at a royal reception at Buckingham Palace for Prince Charles. He was additionally invited to a inventive business occasion the place he met the Queen and was acknowledged for his contribution to British Design.
As a beneficiary of the Prince’s Belief charity which helped to start out his enterprise in 1986, James Sommerville now donates again to The Belief at each alternative. He additionally helps the launching of the charity in the USA with The Prince’s Belief America. James Sommerville’s success story is one for the ages, and as he continues alongside the trail of success, it’s solely a matter of time earlier than he can change the worldwide design panorama by his revolutionary concepts and his large affect.
