New Delhi: Tata Motors on Wednesday mentioned it has expanded its darkish vary with the launch of Altroz, Nexon and Nexon EV darkish editions within the nation. The Altroz Dark vary is priced from Rs 8.71 lakh, the Nexon trims start from Rs 10.41 lakh, whereas the Nexon EV is tagged at Rs 15.99 lakh. The auto main has additionally launched a revamped darkish version of Harrier with worth beginning at Rs 18.04 lakh (all costs ex-showroom Delhi). Tata Motors Automobiles Celebrates Gross sales Exceeding 30 Million, Fill Questionnaire to Win Tata Safari'; Pretend WhatsApp Message Goes Viral, Firm Debunks Declare.
The auto main had first launched the Harrier Dark version in August 2019, and since then has obtained nice response for the model, prompting it so as to add different fashions within the vary as effectively.
Tata Nexon EV Dark (Picture Credit: Tata Motors)
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"The dark range is not only about the colour theme, it adds various elements to enhance sportiness and premiumness of the product. Almost 30-35 per cent of Harrier sales are now coming from the dark edition trims. "So, now we have now determined so as to add the idea in Altroz, Nexon and Nexon EV," Tata Motors Passenger Autos Enterprise Unit (Head Advertising and marketing) Vivek Srivatsa advised PTI.
Tata Nexon Dark (Picture Credit: Tata Motors)
The auto main expects incremental gross sales to accrue from the darkish vary, he added. The darkish theme on the exteriors and interiors have created a novel identification for Harrier Dark. It contains distinctive darkish finishes, particular blackstone matrix dashboard and dark-coloured upholstery.
Tata Altroz Dark (Picture Credit: Tata Motors)
The Altroz Dark, the brand new high of the road variant is available in a brand new black exterior physique color with darkish tint end. It additionally options darkish themed alloy wheels and premium darkish chrome throughout the hood. The interiors include granite black theme with metallic gloss black mid pad and the leatherette upholstery.
The Altroz Dark might be out there within the high variant XZ+ with petrol powertrains.
The brand new Nexon Dark might be supplied in XZ+, XZA+, XZ+(O) & XZA+(O) variants, in each petrol and diesel gasoline choices. Equally, the Nexon EV darkish trim could be based mostly on XZ+ variant, which might have rear seat central armrest with cup-holders, 60:40 rear seat-split and adjustable rear seat headrests.
Tata Harrier Dark (Picture Credit: Tata Motors)
Harrier Dark version might be out there in three trims XT+, XZ+ & XZA+.
The corporate has launched unique merchandise, consisting of premium leather-based jackets and T-shirts so as to add aesthetics and intensify the styling a part of the darkish vary. The auto main has additionally launched a tyre puncture restore package, as a precedence buyer providing, to extend the comfort quotient within the vary.
Amid the coronavirus pandemic, Tata Motors has put in place a complete enterprise agility plan to guard and serve the pursuits of its clients, sellers, and suppliers for the well-being of its enterprise and supporting ecosystem.