Performax Activewear Signs Jasprit Bumrah as Brand Ambassador

Performax, a high-performance and technologically superior activewear model from Reliance Retail’s style and life-style portfolio has signed India’s high bowler, Jasprit Bumrah as its model ambassador. Performax is a home-grown model, which is proudly Indian and aspires to turn out to be the primary Indian sportswear model of world recognition. Each Bumrah and Performax complement one another of their values of dedication, excellence and athleticism making the India’s lead pacer an excellent match for the model.

Talking on the event, Akhilesh Prasad, CEO, Reliance Retail – Vogue and Way of life, stated, “We are very happy to announce our association with Jasprit Bumrah. Jasprit has been a consistent performer leading India’s pace charge over the years and we aspire to build Performax as the first Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.” Indian tempo bowler, Jasprit Bumrah additionally commented on his affiliation with the model. He stated, “As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological active wear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.”

Along with leveraging Bumrah’s join with in the present day’s shopper, Reliance Retail will broaden the model’s presence by means of unique model retailers, at Reliance Retail’s style and life-style shops and digital platforms in addition to in multi-brand retailers. Performax is Reliance Retail’s personal model specialising in activewear merchandise and affords a variety of choices throughout footwear, attire and equipment classes amongst others. Presently, the model has a presence throughout over 1000 shops in 330+ cities.

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