Pujo and vogue are virtually synonymous, it's that one time of the yr after we put aside all our variations and are available collectively as one, carrying our most stunning crisp garments that also odor like that retailer bag you simply took them out of. This yr is nevertheless additional particular contemplating the truth that we're all again to celebrating Puja in all its sheen and glamour after two odd years and so everybody will wish to carry on their vogue A-game.
NW18 reached out to the proprietors of among the most revered vogue manufacturers in Kolkata to know all concerning the sort of vogue assertion that they will be making this puja.
Abhisek Roy/ Bohurupi Shantiniketan
Abhisekh Roy’s model Bohurupi Shantiniketan is a model that focuses on fusing indo-western seems to be and has been the go-to model for each actor within the Bengali movie trade. Name an actor and you'll discover that they've been seen carrying the model.
For Roy, “Fashion is all about expressing your personality in the best possible way. If you got a perfect wardrobe then you are the fashion icon.” He additional added, “As a brand, Bohurupi Shantiniketan is cultivating a culture of Bengal’s quaint fashion with fusion.”
If Abhisek was given the prospect of describing what Durga Puja is all about in a single phrase, he would say “Bangaliana” which is why it's not in any respect stunning that he loves carrying Dhoti and Panjabi (Kurta) on all 4 days.
“We are focusing on sustainable fashion for this puja, and along with that Bohurupi Shantiniketan aims at breaking all the gender binaries in terms of fashion,” says Abhisek.
Chitrangada Satarupa/ Sweet’d Closet
“I am a person of nostalgia and romance, so that reflects in my brand,” says Chitrangada Saturupa who sustainable vogue model that makes garments out of hand-me-down sarees. Each single piece of clothes is exclusive in nature as a result of they're designed in a single or most of two items.
Chitrangada says, “Since the sarees belonged to some women they carry so many memories, and emotions and they find a new life under my brand. This circulation of clothes carrying memories is the essence of my brand.”
Her vogue assertion throughout Puja is all about sarees and most significantly blouses- “I hardly wear anything but sarees during Puja,” says she.
Chitrangada talks about how vogue performs an integral half in Durga Puja, she says, “Pujo-r jama is the nascent stage of developing one’s fashion sense, at least that was for me I wanted to wear different headbands, clips, socks with my dresses as a child. With time the excitement of sorting out different looks for Puja became a more serious affair.”
Roja Dey/ Fanush By Roja
Regardless that Roja had began off her journey as an expert actor and mannequin years again, she all the time wished to have her very personal vogue line which lastly took {shape} throughout the pandemic and as she places it was a respite for her throughout a time frame in life that was mundane and monotonous.
“Fanush is a reflection of my personal style and aesthetics. I have always received a lot of compliments for taste and sense of fashion, and it’s an absolute joy when I see people showing so much love for Fanush, says Roja.”
Fashion is extraordinarily essential in Roja’s life, she confirms, “How we look, how we feel in the clothes we wear becomes an integral part of our persona, and often influences our mood and emotions. If I have to describe my sense of style in short- I like clean, comfortable yet classy designs and I love to play with colours.”
Speaking about what she prefers to put on throughout the festivities, she mentions, “For puja I all the time hold 2-3 sarees apart. For all of the particular moments like anjali, sandhya Arati and boron and Bhashan, its a wide range of conventional sarees for me, just for the addas, the events and midnight metropolis tour its one thing comfy from Fanush, a costume or a jumpsuit could also be, I like to stay to conventional weaves and handlooms. Final however not the least, I all the time pair my apparel with the proper footwear and equipment. I choose carrying one assertion piece of jewelry like a choker or a pair of massive earrings, and I like to accessorise my hair with recent flowers, it’s my puja staple.
Sreya Samanta/ Label Sreya Samanta
Sreya personally likes to reimagine, reinvent and rework Indian textiles to make them much more relatable to right now’s context. She is concentrated on upholding the assorted conventional crafts of Bengal in a way that has not been witnessed earlier than.
“We believe our label is not just one of a kind, but the other kind. We celebrate contemporary womanhood. Our aesthetics are not around draping women with perfect silhouettes but with sensitivity and emotion. We prioritize the soul and the personality. Away from the stereotypes that fashion brings along, we at Sreya Samanta intend to give a new meaning to fashion with subtlety and nuance,” says Sreya.
For Sreya, “Fashion is a state of mind. A spirit, an extension of one’s self” and through Durga Puja she likes to put on something that brings her pleasure and makes her really feel highly effective and delightful. When {asked} to spin the beans on her puja look this yr, she says, “Technically, Durga pooja lasts for a fortnight, but the major days celebrated are Shashti to Dashami. On these days, the grace of the six yards is absolutely unmissable for any Bengali woman. For me, it’s almost like compensating for the rushed days of the year when our sarees haven’t seen the light of the day.”
She additional added, “As the last of the monsoon clouds drift away leaving joyous blue skies and a nip in the air, pretty sights of ‘Shiuli’ flowers strewn on the ground, a delightful nip in the air in the early morning, long stretches of colourful lighting adorning the streets, all bring on a sense of wonder and elation almost urging oneself to devour in the joyful glory of Devi Durga and put in their best fashion forward.”
Srotoswini Majumdar/ Retailer No. 6
Retailer No.6 is the go-to choice for anyone who's on the lookout for an choice to jazz it up and the perfect half is that they give you a plethora of choices, whether or not you wish to customise one thing or simply purchase a ready-made outfit is totally as much as you.
Srotoswini is of the robust perception that, “There’s nothing greater than confidence that allows you to look fashionable in anything and everything you wish to wear and a good fit can any day bring a change to your outfit, creating that perfect silhouette.”
[embed]https://www.youtube.com/watch?v=vY4zWG0y31I[/embed]
Nonetheless, throughout the festivities, Srotoswini chooses consolation over type and a lot of the outfits that she chooses to put on are the proper mix of typical styling and modern craze.
She says, “I feel for most of us who don’t find the time to get decked up all year round due to work schedules, it’s a great time for them during the puja’s to experiment with their choices and fashion abilities.”
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