What began as an Instagram web page devoted to selling in style and indie bikini traces shortly grew into the female-owned and run enterprise, ByLil. In March of 2020, Lily Khosrowshahi was approached by a Balinese bikini producer who provided to provide tailor-made and one-of-a-kind bikini units so long as she got here up with the design; that is how ByLil was born.
It’s vital to say that, on the time, Lily had doubts like several younger entrepreneur. Her largest concern was creating items that spoke to bikini lovers in a means that made them overlook their insecurities; to Lily, consolation is the important thing to confidence.
From the get-go, Lily had two priorities in thoughts for her designs: reversibility and flexibility. These two key phrases would construct the inspiration for ByLil’s firm philosophy, which is offering you with inclusive, fashion-forward staples in your beach-side wardrobe. Every bikini set is designed by Lily and is given the utmost consideration and care to element in order that material high quality requirements stay excessive, but reasonably priced. With correct, hand-washed care ByLil bikinis are constructed to final, making them a worthwhile funding; we advocate cling drying your ByLil items.
ByLil.com pop-up store (opened in June 2021) additional highlighted that consumers are serious about sustaining their very own material high quality requirements with out having to interrupt the financial institution. Basically, they had been cautious of committing to a web-based buy earlier than seeing the standard in individual.
Throughout the ByLil pop-up, Lily’s notorious “Nico” bikini rose to stardom by providing essentially the most variations in shade than some other ByLil design. A fan favourite of the “Nico” bikini design is the colour dubbed “Head in the Clouds.” So, whether or not you’re searching for a softer shade palette like “Head in the Clouds” to distinction your pores and skin tone completely otherwise you’re trying to find that shiny coral that’ll make your summer season tan pop, deal with your self with a ByLil “Nico” bikini.
Now, let’s add a bit spice. Lily’s launch of the “Catch on Fire” three-piece bikini set sparked her first completely restricted design, that includes a fiery triangle bikini with an identical one-size-fits-all skirt.
In fact, ByLil’s designs welcome all physique sizes and styles, that includes adjustable strings and seamless bottoms.
The adjustable straps are an integral part to ByLil’s designs; they're what make her items so versatile. As featured on the @bylilofficial Instagram account, you may put on a ByLil bikini a minimal of 4 other ways! This implies you may formally cease worrying about being an outfit repeater, all whereas saving cash.
Furthermore, the adjustable straps and seamless bottoms additionally imply you’re solely sizing up for protection - however why not be a bit cheekier throughout your bikini season? The identical goes for her triangle bikini designs, the place the triangle high is appropriate for all chest sizes. Merely select your measurement primarily based in your desire for protection.
With seamless bottoms that hug each curve and adjustable straps that presumably reinvent the wheel, ByLil’s bikinis are elevating trend requirements and expectations for shoppers and types alike.
Though Lily Khosrowshahi remains to be writing her firm’s origin story, she’s undoubtedly trying forward. Past rising her on-line presence, Lily will domesticate sturdy working relationships with magnificence and life-style influencers who advocate for self-love and care in all kinds.
In case you’re serious about following the behind-the-scenes processes of what makes ByLil “that girl,” comply with bylilofficial on Instagram to be taught extra. Followers ought to keep looking out for brand new designs, an extension to the swimwear line, and way more!
ByLil dedicates itself to inclusivity by its versatile and reversible bikini designs. These designs encourage all bikini lovers to showcase the very best elements of their complete self, in no matter fashion they’re feeling that day.
In spite of everything, there’s nobody “right” solution to put on ByLil.
