Apple Hires Former BMW Govt Ulrich Kranz for Its Upcoming Electrical Automotive Undertaking

Published:Nov 22, 202318:09
Apple Hires Former BMW Govt Ulrich Kranz for Its Upcoming Electrical Automotive Undertaking

San Francisco: Apple has roped in a former BMW govt and the lately departed CEO and co-founder of EV startup Canoo, Ulrich Kranz, for its electrical automobile undertaking. Kranz will reportedly work on the Silicon Valley behemoth's electrical automobile underneath Doug Discipline, the previous Tesla govt who runs the day-to-day operations of the undertaking, which is codenamed "Project Titan". In keeping with The Verge, Kranz was one of many executives who helped launch BMW's all-electric i3 hatchback and hybrid i8 sports activities automobile. Apple Provide Chain Creates 20,000 Jobs in India: Report.

Shortly after he left the German automaker on the finish of 2016, he and fellow BMW govt Stefan Krause have been tapped to assist flip round struggling EV startup Faraday Future. The pair clashed with Faraday Future's founder, although, and in late 2017, they left and shaped what finally turned Canoo.

Kranz, Krause and a handful of different expats from BMW and different legacy automakers got here up with an all-electric van that they deliberate to promote on a subscription foundation solely, which they revealed in 2019. The van was designed round a compact, modular platform that included the battery pack, the electrical motors and the entire car's electronics, which Canoo hoped to promote or license to different producers. Canoo additionally had an settlement with Hyundai to construct autos based mostly on the platform, however the startup has since walked away from that deal, it added.

Canoo's EV platform pitch was engaging sufficient that Apple held talks with the startup in early 2020, as The Verge solely reported earlier this 12 months. Talks between the 2 firms finally broke down, although, as Canoo most popular to take an funding, whereas Apple was thinking about an acquisition, the report mentioned.

(The above story first appeared on SociallyTrend on Jun 11, 2021 03:10 PM IST. For extra information and updates on politics, world, sports activities, leisure and life-style, go online to our web site

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